Women’s Wear Daily Archive

Calling all of you interested in fashion! Women’s Wear Daily, or WWD, is widely considered the “Bible” of the fashion industry and now you can access the Women’s Wear Daily Archive through our Digital Library. The WWD Archive is the only digitized source of the entire run 2015-03-02 20_55_46-Advertisement_ Women's Wear Daily - The Women's Wear Daily Archive - ProQuestof this publication. Currently you can access the issues from 1926 on, all reproduced in high-resolution images. Every page, article, advertisement and cover is included, with searchable text and indexing. The Women’s Wear Daily Archive preserves one of the fashion industry’s most influential reads, covering key moments in the history of the industry, as well as major designers, brands, retailers, and advertisers.

2015-03-02 21_02_57-Front Page - The Women's Wear Daily Archive - ProQuestFounded in 1910 by Edmund Fairchild, Women’s Wear was launched as a small weekly sister publication to the Daily News Record, a menswear journal founded in the late nineteenth century. Moving to daily publication in 1927, Women’s Wear Daily covered the news behind the manufacturing of women’s clothing, including sales and acquisitions, production costs, and personnel moves within the industry. In later years, under the editorship of John Fairchild, WWD began featuring social commentary, tracking the personal lives of high-society. It soon became the most powerful and influential fashion journal in the US, and subsequently released W magazine. They were purchased by Condé Nast in 1999, and WWD continues to publish breaking news and is widely considered the primary fashion publication by industry insiders. This is a great resource for those interested in

  • Retail business
  • Fashion history
  • Popular culture
  • Gender studies
  • Marketing and advertising

Access the Women’s Wear Daily Archive 24/7 from our Digital Library — all you need is your library card!

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