Market Research Resources

Take your business to the next level can be intimidating. What do your customers want, and where do they want to go to get it? Where’s your competition, and what are they doing differently? If you’re asking yourself these questions, it’s time to do some market research!

ReferenceUSA‘s advanced search features can show you density maps of the locations, sales volume or employee size of businesses in a given area. This is a great way to choose a location for your new business.

Mergent Intellect offers a variety of Nielsen demographic reports on a geographic region of your choice. Reports include historical and projected population and number of households, plus data on race, ethnicity, household size, household income and more.

Not sure where to start? Gale’s Small Business Builder has the Small Business Resource Center built right in – they’ve got great tutorials and instructions on how, when, where, and why to start your market research. All of these resources are free with your library card!

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