DemographicsNow

Introducing a new library resource, DemographicsNow! With DemographicsNow, you can combine census data, consumer expenditures, retail spending, and Mosaic Lifestyle market segmentation groupings to look at demographic spreads wherever you want.

This fantastic market research tool is fully integrated with the Gale small Business Builder, so you can easily add information about your customer base into your business plan and advertising goals.

DemographicsNow can help:

  • Choose a business location
  • Research competitors
  • Analyze market size
  • Build direct marketing lists
  • Profile current and potential customers
  • Forecast trends
  • Uncover consumer buying patterns
  • And more!

Sign in with your library card anywhere you get an internet connection, and learn about the demographics in your area today!

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