Market Research Resources

Take your business to the next level can be intimidating. What do your customers want, and where do they want to go to get it? Where’s your competition, and what are they doing differently? If you’re asking yourself these questions, it’s time to do some market research!

ReferenceUSA‘s advanced search features can show you density maps of the locations, sales volume or employee size of businesses in a given area. This is a great way to choose a location for your new business.

Mergent Intellect offers a variety of Nielsen demographic reports on a geographic region of your choice. Reports include historical and projected population and number of households, plus data on race, ethnicity, household size, household income and more.

Not sure where to start? Gale’s Small Business Builder has the Small Business Resource Center built right in – they’ve got great tutorials and instructions on how, when, where, and why to start your market research. All of these resources are free with your library card!

Movies at Main

Everyone’s favorite summer movie series is back! Starting this week, the Main Library on Goodwood will show a free family-friendly movie in the plaza every Friday in June. Here’s the schedule:

The show starts at 7 PM. All movies will be simultaneously shown in the Large Meeting Room, for those of you who want to beat the heat. Refreshments will be available for purchase. Registration is not required.

PressReader

All the news that’s fit to digitally publish can be freely access right here in your browser – if, that is, you log in to PressReader with your library card number.

PressReader is a one-stop shop for over 7,000 publications in more than 60 languages, including more than 500 United States-based newspapers and magazines.

Are you a news addict? A car buff? Interested in business, fashion, parenting, or the great outdoors? There’s something for everyone, and everyone can create a free account to keep tabs on the most recent issues of their favorite periodicals and magazines.

Go to PressReader today, and catch up on the latest in that thing you like! It’s another great service that’s free with your library card.

Introducing Small Business Services @Your Library

Are you ready to start your own business? Get away from the daily grind and come to the library to learn about digital resources that can help turn your entrepreneurial dreams into a reality!

Just getting started? Check out our small business infoguide for a quick guide to all our resources, and then head to Gale Small Business Builder to work on your business plan. With Gale Small Business Builder, you can enter in your goals, your target audience, and even do preliminary market research. You’ll also be able to set up financial records and track your growth.

Ready to get a little bigger? You can learn pretty much anything business-y through the Gale Small Business Resource Center, which has explanations on everything from taxes to handling human resources issues. Mergent Intellect and Reference USA are great resources for marketing research – find out where your clients are, and how to go get them! Or just teach yourself online with ebooks and videos from Safari Tech Books or the Small Business Reference Center.

Don’t want to leave your business to come to us? Our new business librarian will come to you! Contact us at smallbusiness@ebrpl.com or by calling (225) 231-3750 to set up a consultation at your convenience.

It’s the library, so you KNOW it’s free – and that’s just good business sense.

Cool Careers Summer Series

Don’t miss the second Cool Careers Summer Series! This Career Center program is aimed to teens and 20somethings who want to find a unique career that suits them perfectly. Future seminars will include topics like crime scene investigation, video game design, beauty, social media marketing, and animal science!

In the kick-off session Wednesday, May 30th, come to the Main Library on Goodwood at 11:30 AM to take the ASVAB assessment. Normally used by the military to assess their recruits, this test can help patrons learn about their abilities, skills, and which careers might be a good fit for them. Register with the Career Center online, or call them at (225) 231-3733.

 

Mango Languages

Have you ever wanted to learn a language, but been frustrated by the lack of classes in your area (or your own lack of funds)? Learn for free anywhere the internet is with Mango Languages and your public library!

All you have to do is set up a free account with your library card and email address. The account lets you track your progress and move forward with lessons in your chosen language – or try several! With 72 language options (only a few of which are silly – see “Pirate,” above), there will soon be no one with whom you can’t hold a polite conversation about the location of the bathrooms.

Is there an app? Of course there is! You can find the Mango Languages app on both the Apple and Google Play Stores for free learning on the go. Try it today!