Reading Louisiana’s major newspapers online is easy using Newsbank. The Newsbank database provides users with full text access to eight daily Louisiana newspapers. including, The Advocate (Baton Rouge), Times Picayune (New Orleans), Daily Advertiser (Lafayette), and The Times (Shreveport).

Two New Orleans area business publications have been added to the Newsbank title list; they are, CityBusiness North Shore Report, coverage starts with April 2002 – current, and New Orleans CityBusiness, March 2001 – current.

Newsbank offers basic keyword and advanced searching. The advanced search feature permits users to search publications such as The Advocate by headline, lead paragraph, author/byline, or all text. Additional options for searching a publication by date include selecting a specific date, a range of dates or all years of availability. Users can also browse a specific issue by selecting the date from the short display list or, entering a specific date in the available search box.

Access to Newsbank is available at all branches of the East Baton Rouge Parish Library or, by linking to Newsbank from the Business & Career Connection page and then authenticating with your East Baton Rouge Parish library card.

Business Person of the Month: John Schneider

John Schneider

Cyntreniks, LLC.

406 N. 4th St.
Baton Rouge, LA 70802

John Schneider - President of Cyntreniks LLCJohn Schneider is the president of Cyntreniks LLC, an organization providing strategic consulting for business and government.

Schneider has a Bachelor’s degree from the University of Southwestern Louisiana (now University of Louisiana, Lafayette) and a Juris Doctorate from Louisiana State University Law School.

He keeps up-to-date in the business world by reading the book The 48 Laws of Power by Robert Greene, Forbes magazine, and the New York Times. In his leisure time, Schneider enjoys browsing the Men’s Journal.

Schneider’s vision for the future of East Baton Rouge Parish is:

  • A vibrant, eclectic, pedestrian downtown that capitalized on its riverfront locale and is the focal point of the capital area and the daily gathering point for citizens and tourists alike.
  • A progressive leadership hub that is the voice of good government and fiscal responsibility local, regionally and statewide.
  • An economic development magnet for nationally and internationally, leading-edge technological, health and service-oriented businesses that has transformed the entire capital area into a thriving mecca.
  • A public education system that is an example for not only the rest of the state but nationally and interanationally.
  • A higher education environment that is the home of two nationally and internationally – recognized centers for academic excellence hub – Southern and L.S.U.
  • A compassionate, understanding, proactive parish that has recognized, responded, and addressed that needs of its less fortunate residents.

He was the treasurer of the Patrons of the Public Library, the East Baton Rouge Parish Library’s friends group, in 2005.

His favorite quote is “It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows, in the end, the triumph of high acheivement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory or defeat.” – Theodore Roosevelt – “Citizenship in the Republic” Speech at the Sorbonne, Paris, April 23, 1910.

Business Person of the Month Archive

EBSCO Database

According to LSU Ag Center Family Economics Professor Dr. Jeannette Tucker, in 2004 teens worked 15 hours per week at $5.70 per hour for a weekly paycheck of more than $80, yet they spent $104 each week. Furthermore, Louisiana teens scored only 47.3 percent on a nationwide test of financial literacy…pair that figure with the notion that one in three teenagers carries a credit card, and even more have an ATM card.

Whether you’ve just signed your name onto your first piece of plastic or claim to have never left home without it, do you consider yourself to be financially literate? A Google search on “financial literacy” would yield results just as overwhelming as wading through the Library of Congress wherein all the books had been dumped onto the floor with random pages ripped out and peppered throughout the stacks. That’s why there’s EBSCO.

  • From the EBR Library home page (URL:, click Online Databases on the left navigation menu.
  • Click Enter on the next screen (Patrons outside the library must enter your full library card number first.).
  • Under Statewide Databases, click EBSCO; select EBSCOHost Web.
  • Let’s begin with a search for full-text articles about financial literacy.
  • In the blank text box, type “financial literacy” (place phrase in quotes).
  • Under Limit Your Results, click the check box next to Full Text.
  • Click Search.
  • Notice that there are 313 pages of results Let’s narrow this a bit more:
    • Under See all click “Periodicals” (reduces results to 247).
    • Under Narrow results, click FINANCE, Personal (reduces results to 61)
  • Scroll down to record #8 – “Improving the Financial Literacy and Practices of Youth” – click on this title.
  • This will display a brief record, including an article summary.
  • To view the full text of the article, click PDF Full Text.
  • If you want to read the article later, you may email it to yourself or a friend by clicking the E-mail link while you have the article opened.

360 Degrees of Financial Literacy

The 360 Degrees of Financial Literacy web site offers general information for managing personal finances. It was created by the American Institute of Certified Public Accountants and provides financial information ranging from the basic “how to balance your checkbook” and “how to manage your credit cards” to more advanced retirement/estate planning and investment topics.

Not only does this site address the financial information needs of people throughout their life spans, it also provides financial information and direction for those who were impacted by the recent hurricanes. Special features include “Ask the Money Doctor” and the “Financial Guidance Book“.

Use this site to increase your financial literacy or show it to your children to help them understand the importance of money and finances in their lives.

Standard & Poor’s NetAdvantage

April is Financial Literacy Month! To celebrate this important concept, let’s look at the Standard & Poor’s NetAdvantage database.

NetAdvantage offers easy access to Standard & Poor’s outstanding content. In it you’ll find Industry Surveys, Stock Reports and Fund Reports as well as issues of The Outlook going back to 1996! Timely features and commentary on the economy, daily stock market activity, industry sectors, stocks, bonds, funds, and investment strategies are also available.

If you’re new to investing, or just want to learn more, visit the Learning Center to find information on basic investing, wealth for women, tax issues and a whole lot more.

All in all, NetAdvantage is a great tool to increase your financial literacy and it’s available from your home computer if you have an East Baton Rouge Parish Library card!.

Reference USA

Reference USA offers demographic search tools that are useful for business planning and market research users. Users can find all businesses, or those by a specific Standard Industrial Classification number (SIC), within a 20 mile radius.

When searching the Business section of Reference USA, whether by company name, geographic area – zip code, city, parish, or Metropolitan Statistical Area; or a business type search – Yellow Page Heading or SIC; the detailed listing page provides the user with two additional demographic searching options. For example, if a search is conducted for “grocers – retail” in a specific zip code area, and the user clicks to the detail listing of any retrieved entry, a search option at the bottom of the page allows for additional searching either by all businesses, or SIC within a radius of 1/10th of a mile to 20 miles.

To access Reference USA, click on the Other Databases link located to the left on the Business and Career Connection homepage, use your East Baton Rouge Parish Library card number to authenticate, and select Reference USA from the database list.

Google Map Hack #1

Google Map Hack #1:  Sometimes You Need a Map to a Map

While most of us have come to rely upon paper maps, only some of us have begun to explore the infinite possibilities of electronic maps. Do you have the technical chops to pinpoint your potential destination using Google Maps?

Let’s say you are new to the parish, or simply trying to keep up with new developments throughout the capital city. Here’s a clever way to locate all of the coffee bars in Baton Rouge:

  • Type the URL:
  • In the standard Google search box, type: “Coffee in Baton Rouge, LA”.

Voila! Notice the “pushpins” that correspond to an address and telephone listing next to the map. To maneuver a Google map, simply click and drag it with your mouse. Need driving directions? Get those, too while you’re there.

Curious to learn more Google Maps hacks? Check out Safari Tech Books online now via our Online Databases. A simple title search will retrieve 2 e-books you’ll want to peruse – Google Maps Hacks and Google Hacks.  Happy trails!

Does It Work? – Product Testing

We’ve all seen informercials and the products that they tout – but have you ever wondered if the products really work? After all, who wants to spend $20 or $30 on something just to find out it’s a dud? Well, KRBC TV in Abilene, Texas has devoted a reporter to finding out just what works and what doesn’t – and they post his reports on this website!

Look here to find out if  that cleaner you saw at 2:00 am really works; if that Sunday morning automotive product does the trick; if the cream that removes facial hair was really a dream. This site can answer your questions and SAVE YOU MONEY!!

World & I


 The World & I is the online version of the monthly publication, World & I Journal. It presents a broad range of articles about politics, science, culture, and humanity in seven sections – Current Issues, The Arts, Life, Natural Science, Culture, Book World, and Modern Thought. Special features include over 1,000 Teacher’s Guide activities that meet the National Standards, a Book Review Archive with a search capability of its own, and a series of Special Collections featuring topics such as Worldwide Folktales, Peoples of the World, Profiles in Character, Millenial Moments, In the Footsteps of Lincoln, The Constitution and the Making of America.

Use the World & I for homework, to enhance your classroom experience or to develop lesson plans. It’s a great resource!

Set your Internet browser to, the gateway website to United States government information on the World Wide Web. The designers of FirstGov have grouped business information under a button tab labeled “Business and Nonprofits“. Transactions with the federal government can be conducted online such as, requesting an employer identification number, applying for an export license, and verification of Social Security numbers.

The link to “Forms” opens pathways to a collection of federal forms grouped by form number or regulatory agency. Frequently requested forms, such as, Social Security, tax, and veterans benefits are grouped together in a separate category. Most forms are available in PDF format and can be printed out using the free downloadable Adobe reader.

Other interesting links from the FirstGov Business and Nonprofits page include, a list of state and territory business resources, how to buy and sell to the government, and a collection of printable workplace posters.