Market Research Resources

Take your business to the next level can be intimidating. What do your customers want, and where do they want to go to get it? Where’s your competition, and what are they doing differently? If you’re asking yourself these questions, it’s time to do some market research!

ReferenceUSA‘s advanced search features can show you density maps of the locations, sales volume or employee size of businesses in a given area. This is a great way to choose a location for your new business.

Mergent Intellect offers a variety of Nielsen demographic reports on a geographic region of your choice. Reports include historical and projected population and number of households, plus data on race, ethnicity, household size, household income and more.

Not sure where to start? Gale’s Small Business Builder has the Small Business Resource Center built right in – they’ve got great tutorials and instructions on how, when, where, and why to start your market research. All of these resources are free with your library card!

Introducing Small Business Services @Your Library

Are you ready to start your own business? Get away from the daily grind and come to the library to learn about digital resources that can help turn your entrepreneurial dreams into a reality!

Just getting started? Check out our small business infoguide for a quick guide to all our resources, and then head to Gale Small Business Builder to work on your business plan. With Gale Small Business Builder, you can enter in your goals, your target audience, and even do preliminary market research. You’ll also be able to set up financial records and track your growth.

Ready to get a little bigger? You can learn pretty much anything business-y through the Gale Small Business Resource Center, which has explanations on everything from taxes to handling human resources issues. Mergent Intellect and Reference USA are great resources for marketing research – find out where your clients are, and how to go get them! Or just teach yourself online with ebooks and videos from Safari Tech Books or the Small Business Reference Center.

Don’t want to leave your business to come to us? Our new business librarian will come to you! Contact us at smallbusiness@ebrpl.com or by calling (225) 231-3750 to set up a consultation at your convenience.

It’s the library, so you KNOW it’s free – and that’s just good business sense.

Cool Careers Summer Series

Don’t miss the second Cool Careers Summer Series! This Career Center program is aimed to teens and 20somethings who want to find a unique career that suits them perfectly. Future seminars will include topics like crime scene investigation, video game design, beauty, social media marketing, and animal science!

In the kick-off session Wednesday, May 30th, come to the Main Library on Goodwood at 11:30 AM to take the ASVAB assessment. Normally used by the military to assess their recruits, this test can help patrons learn about their abilities, skills, and which careers might be a good fit for them. Register with the Career Center online, or call them at (225) 231-3733.

 

How to Buy or Expand into a Franchise

Have you ever thought about what it takes to own a franchise? Could you turn your business into a franchise? Come learn from two of the best franchise owners in the Baton Rouge area, as they provide valuable information and tips for those seeking to buy a franchise and for those seeking to expand their business by establishing a franchise system.

This Career Center program will be held next Wednesday, May 9th, at the Main Library on Goodwood from 6-8 PM. To register, please call the Career Center at 225-231-3733 or visit them online.

Careers in Multi-Level Marketing

Find out the good, bad, and ugly about multi-level marketing (MLM). For many people, it is a good second income, and a few even earn large incomes, but some lose money working in MLM. Come discover whether you have what it takes to be successful in direct sales.

Our panel will consist of representatives with Primerica, Mary Kay, and Plexus Worldwide, who will tell their MLM journeys, discuss what one needs to be successful, and provide information about their companies.
This free seminar will take place at the Main Library on Thursday, March 22nd, from 6-8 PM. Registration is required; you can do so online or by calling the Career Center at (225) 231-3733.

State & City-Parish Civil Service

If you’re interested in getting a civil service job with the state or city-parish government, you won’t want to miss this seminar.  Our panel will feature a representative from the Louisiana State Department of Civil Service, as well as a representative from the City of Baton Rouge/Parish of EBR Recruitment Division. Each of them will discuss the types of career paths offered within their organization, the openings they’re seeking to fill at the moment, and the proper procedures for applying.

Please note that this is an information seminar, not a job fair. To register, visit the Career Center online or call (225) 231-3733.

Online Learning with Lynda

You’ve settled your kids, relatives, friends, and significant others into the semester – now it’s time to learn something for yourself. Lynda’s self-paced, online courses can help you learn a fun new creative skill or make you more competitive on the job market. Take a look at the top ten courses here in Baton Rouge, and see what you could learn!

  1. Programming Foundations: Fundamentals
  2. Time Management Tips Weekly
  3. Angular 2 Essential Training
  4. Tableau 10 Essential Training
  5. Time Management Fundamentals
  6. Microsoft SQL Server 2016 Essential Training
  7. Illustrator CC 2018 Essential Training
  8. Python 3 Essential Training
  9. CompTIA A+ (220-901) Cert Prep: 5 Networking
  10. Teacher Tech Tips Weekly

These and many, many more are free with your library card! You can access Lynda wherever you use the internet.